Poor thing pissed himself. For most animal lovers this ad is very sad. It actually creates a negative association with the Baygon brand. But, than who cares — they are not the target. And people who like killing bugs, because they are afraid of the little creatures are gonna love the fact that they can have a chemical weapon in their hands that they can use agains their enemy.
This professional campaign titled 'Scared' was published on October 25, 2005. It was created for the brand: Baygon, . This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 17 years ago.