As always Irreplaceable Taste

Agency: Leavingstone

Bavaria As Always Irreplaceable Taste


It turned out that gourmets had been savoring the sweet taste of the Bavarian beer as early as 1719. Now we bring you the tales from its history in our new commercial. Since 2016, Georgia has been among the many countries that produce beer "Bavaria," and to this day, "Georgian Beer Company" has the exclusive rights to its production in our country.

We decided to focus the whole premise of our ad around the phrase "as always." The idea was to zero in on the time factor to help people comprehend how long " Bavaria " has been consumed. To show this, you see Bavaria beside Beethoven while he's playing immortal symphonies, and at the time when the mustaches were more fashionable than football, or when the people entered the era of magical inventions and tricks, or even when Armstrong set foot on the moon. The tradition of guzzling down Bavarian beer still continues today with the phrase - "as always" because Bavaria, which has existed for over three centuries, has an irreplaceable taste.

This professional campaign titled 'As always Irreplaceable Taste' was published in Georgia in May, 2022. It was created for the brand: Bavaria, by ad agency: Leavingstone. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago.


Head of Marketing: Mikheil Kurdadze
Marketing Specialist: Anano Imerlishvili
Agency: Leavingstone
Creative Chairman: Levan Lepsveridze
Chief Creative Officer: Anze Jereb
Creative Director: Lasha D. Kotori
Senior Art Director: Maria Plotnikova
Art Director: Magda Janjalashvili
Designer: Tekla Baramashvili
Copywriters: George Abuladze, Kate Magradze
Strategist: Anano Gabunia
Account Director: Ekaterine Ebanoidze, Zizi Nasrashvili
Senior Account Manager: Nini Saralidze
Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili,
Executive Producer: Meli Bagdavadze
Director: Dima Chkheidze
DP: Sandro Darakhvelidze
Producer: Tamta Navrozashvili
1st AD: Sali Jugeli
Production Design by Slow Pulse
Art Department: District 9 Productions - Dato Daraselia, Nino Daraselia, Tasha Metreveli, Sulo Sturua, Gaga Khachapuridze, Nukri Nairashvili, Giorgi Dolidze, Dato (Mape) Chalatashvili
Gaffer: Giorgi Gogatishvili
Light Department: Vazha Aprasidze, Shalva Leluashvili, Goga Chanturia, Bidzina Chkhaidze, Shota Khijakadze, Tsotne Marsagishvili, Giorgi Marsagishvili, Akaki Kurdadze
Dolly: Ghvtiso Melashvili, Sergo Sukhiashvili
Camera Crew: Bacho Budu Iakobidze, Giorgi Karbelashvili
1st AC: Givi Tukhareli
Costume Designer: Ika Bobikhidze
Wardrobe Assistant: Elene Zvanbaia
MUA: Madonna Tchanturia, Giga Bagration-Gogadze, Teo Ghlonti
Casting Director: Misha Apkhazava
Casting Manager: Sopho Kobachishvili
Production Assistant: Ivane Beruashvili, Sandro Goshadze
Drivers: Lasha Kiladze, Mukhran Akhalaia, Gela Dodashvili
Storyboard Artist: Guram Navrozashvili
English Copywriter: Tatia Darsadze
Color Correction: Pavel Marko, UPP Prague
Sound Director: Paata Godziashvili
Voice Casting: Heima Production
Voiceover Artist: Iorek Chitashvili
Special thanks to: Jaga Grip, Beqa Adamashvili and Giorgi Marri


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