Scrabble Gulf Scrabble Championships

Battle Captcha

Agency: TBWA


Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble enthusiasts play, hijacked an irritating online convention, and transformed it into something unexpected. Battle Captcha doesn’t make you type in gibberesh to verify you're human. Instead, it challenges you to prove you’re more than human – by unscrambling different letters and demonstrating that you’ve got the power of WORDS.

This professional campaign titled 'Battle Captcha' was published in United Arab Emirates in May, 2011. It was created for the brands: Gulf Scrabble Championships and Scrabble, by ad agency: TBWA. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: TBWA\RAAD, Dubai, UAE
Head Of Digital: Preethi Mariappan
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Lead Developer: Sarabjeet Singh
Technical Lead: Navin Chauhan


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