Agency: Fitzroy


As dusk fell on Cuban Independence Day (20th May) giant bats came alive in Rotterdam, The Netherlands. Bacardi presented their new logo in collaboration with Fitzroy Amsterdam and artist Friedrich van Schoor. Friedrich made a next level projection video with the latest CGI technique. On the same day bats came alive all over the world to celebrate the new Bacardi logo and their new campaign. With #BACARDIBats you could follow the flight of the bats. True passion can't be tamed.

This professional campaign titled 'Bats' was published in Netherlands in August, 2014. It was created for the brand: Bacardi, by ad agency: Fitzroy. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 10 years ago.


Advertising Agency: Fitzroy, Amsterdam, Netherlands


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