Rock Candy Media negotiated with The Long Center, Austin's premiere cultural center, to get Austin Urology Institute prime billing in every one of the theater's restrooms. From there, we crafted copy that speaks to an audience of theater-goers by putting the message of urological health in the context of the intermission bathroom break. Finished off with a design evoking the visual language of the public restroom, this campaign received a standing ovation from all attendees.
This professional campaign titled 'Bathroom Blitz' was published in United States in September, 2013. It was created for the brand: Austin Urology Institute, by ad agency: Rock Candy Media. This Outdoor medium campaign is related to the Health industry and contains 4 media assets. It was submitted about 8 years ago.
Advertising Agency: Rock Candy Media, Austin, USA
Creative Directors: Annie Liao Jones, Sam Kimelman
Art Director: Andrew Munoz
Copywriters: Sam Kimelman, April Bingham
Illustrator: Andrew Munoz