Volkswagen is turning existing car parks into places where local residents can meet and have fun, while still being accessible to cars. The intention has given rise to the first Volksparking where a mobile basketball hoop automatically searches for empty parking spaces allowing local residents to use the parking as a play area.
This professional campaign titled 'Basketball' was published in Belgium in June, 2016. It was created for the brand: Volkswagen, by ad agency: DDB. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 7 years ago.
Advertising Agency: DDB, Brussels, Belgium