Description
When Thermotec approached us for a print ad, the brief was simple - "grab attention in a meaningful way" while selling their high-quality hot water geysers. With such an exceptional product, we focused on what set it apart: the superior materials used in its manufacturing.
To amplify this, we leaned into a bold, old-school 1960s-inspired aesthetic, a no-frills, confident approach that let the humour take centre stage. The result? A clever, eye-catching ad that got heads spinning and tongues wagging about “balls.” By merging wit with product quality, we didn’t just make an ad, we made a statement.
This professional campaign titled 'Ballsy' was published in Zimbabwe in March, 2020. It was created for the brand: Thermotec, by ad agency: Shift Engage. This Print medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted 9 months ago by Creative Director: Brett Mead of Shift Engage.
Credits
Advertising Agency: shift ENGAGE, Harare
Art Director: Brett Mead
Copywriter: Ryan Mead
