Ramadan 2026 – “At the Heart of Every Moment”

Baladna Ramadan 2026 – “At the Heart of Every Moment”

For Ramadan 2026, Baladna built on its previous year’s platform by bringing the Sidra Tree back as the central creative element, symbolising togetherness, culture and the moments that bring people closer during Ramadan.

The campaign was executed as a 360° integrated brand experience, connecting emotional storytelling with digital engagement, content, influencers, retail and product communication. At its heart was a Ramadan digital film/TVC designed to create an emotional connection with audiences and reinforce Baladna’s role in everyday Ramadan moments.

The campaign was amplified through social and digital media influencer partnerships, Ramadan-focused content and a third season of the “Recipes from Different Cultures”series, featuring seven episodes and influencers as ambassadors. Retail partnerships and specially designed Ramadan packaging extended the campaign from digital platforms into the shopping experience, creating a consistent brand presence throughout the consumer journey.

The integrated approach delivered strong results, reaching 2.2 million people, generating 5 million video views, achieving up to 5% CTR and reaching a 10% engagement rate by Week 4. The campaign also achieved 61% campaign recognition, with 77% brand linkage to Baladna, significantly exceeding campaign norms.

The Ramadan TVC emerged as the campaign’s strongest creative, achieving 41% ad recognition and 81% brand linkage, while also creating strong emotional and positive associations with the brand. Special Ramadan packaging further strengthened the in-store experience, with 54% of consumers noticing it and a 72% positive response among those who saw it.

Overall, Baladna Ramadan 2026 successfully transformed a seasonal campaign into a connected 360° brand experience, bringing together film, digital, social, influencers, content, retail and packaging to place Baladna at the heart of Ramadan moments.