A child saves his money while learning, his mother saves him
A little girl saves her money while playing to be saved by her mother
Baheya’s story has started when Mrs. Baheya Wahby, a lady from a prominent Egyptian family, was diagnosed with cancer back in 1990s. Because she went through the same experience she felt for the fighters and especially the less privileged women, being unable to afford the treatment, she wished to help fight the disease and poverty. After losing her life in the battle, her family then decided to convert her house into a charity hospital supporting women, specialized in early detection and treatment for breast cancer free of charge. Baheya foundation was established in 2015.
The Baheya foundation campaign aims to help every woman suffering from breast cancer return to her children to support her role in raising new generations and participating in education or play. The campaign consists of one child who saves money while learning and the other of a girl who saves toys to treat their mother. It is an unofficial campaign
Published: January 14th 2023
This student campaign titled 'Baheya foundation' was published in Egypt in January, 2023. It was created for the brand: Baheya Foundation, by ad school: Hakim_designs. This Design, Digital, and OOH Outdoor media campaign is related to the Health industry and contains 2 media assets. It was submitted about 1 year ago by Graphic Designer : Ahmed AbdelHakim.
Content Creator: Ahmed Abdelhakim
Art Director: Ahmed Abdelhakim
Client: Baheya foundation