Beau Rivage

Baggage Belt

Agency: Masterminds


We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

This professional campaign titled 'Baggage Belt' was published in United States in February, 2016. It was created for the brand: Beau Rivage, by ad agency: Masterminds. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Location: Gulfport Biloxi International Airport


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