In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap?
Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement.
We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives.
This student campaign titled 'Bad [W]rap' was published in United States in August, 2017. It was created for the brand: PartnersGlobal, by ad school: Miami Ad School. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising School: Miami Ad School, Miami, USA
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs