Bad Meds

Agency: The-Artery


Safe.Pharmacy, a website dedicated to protecting individuals with safe medication tools and resources, is announcing today its first PSA aimed at combating counterfeit medications. The PSA, “Bad Meds” – the fakest movie ever created – will run across TV, social media, radio, print and out-of-home, and features award-winning actor Danny Trejo, who is on a mission to raise consumer awareness about the dangers of counterfeit medicine.

Forensic lab testing reveals that four out of every ten counterfeit pills contain a potentially lethal dose of harmful ingredients. In fact, according to The World Health Organization, more than one million deaths occur annually from counterfeit or substandard medicine and drugs. With the COVID-19 pandemic driving more than half of American consumers to purchase medicine online and 95% of the world’s 35,000 online pharmacies operating illegally, the risk of receiving “Bad Meds” is greater than ever before.

“I’ve lost so many friends, and as someone who has seen it from both sides of the fence, it has gotten so much worse over the years,” said Trejo. “This partnership that we’ve developed is what really needs to continue around the world. Since I’ve partnered with the LA County Sheriff’s Department in the past to help rehabilitate individuals, this PSA felt like a natural fit for me to participate in. I’m dedicated to making a difference, especially when it comes to illegal and counterfeit drugs, and I’m excited to see others are just as committed as I am to ending this horrible problem that only continues to get worse.”

This professional campaign titled 'Bad Meds' was published in United States in December, 2022. It was created for the brand: Safe.Pharmacy,, by ad agency: The-Artery. This 360° and Integrated media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 1 year ago.


Los Angeles County Sheriff’s Department
Alliance for Safe Online Pharmacies
National Association of Boards of Pharmacy
Crime Stoppers
National Intellectual Property Rights Center
LA Police Department
Department of Homeland Security and Investigations

Agency: The-Artery
Founder / CCO: Vico Sharabani
Executive Producer / Managing Director: Deborah Sullivan

Production Manager: Danielle Shimshoni
Art Director: Summer Schneider
Creative Consultant: Ernest Lupinacci
Writers: Deborah Sullivan, Tara Steketee

Production Co: The-Artery
Founder / CCO: Vico Sharabani
Executive Producer / Managing Director: Deborah Sullivan
Director: Ben Nicks
CD/VFX Supervisor: Yuval Levy
On-Set Supervisor: Elad Offer
Head Of Production: Danielle Shimshoni
Producer: Tina Nakane

Post Production Co: The-Artery
CD / VFX Supervisor: Yuval Levy
Editor: Michael Elliot
Assistant Editor: Tony Scharko
Senior Post Producer: Michael McCarthy

On Set Supervision: Elad Offer
Flame Artist: Aarif Attarwala
Flame Artist: Philip Akka
Flame Artist: Jesper Nybroe
2D Comp Artist: Nate Soto

Post Production Audio Services
Sound Lounge
Engineer/Sound Designer: Tom Jucarone
Producer: Camila Dayson Aravena
Executive Producer: Dana Villareal

Margarita Mix Hollywood
Recording Engineer: Paul Hurtubise
Producer: Julian Terrile

Music by Giulio Carmassi & Bryan Scary

Casting Director
Seth Yanklewitz

Danny Trejo


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