Agency: Åkestam Holst


We meet a family watching a thrilling movie that suddenly is interrupted by a commercial brake. The magic is gone and like so many others this family choses to leave their cosy sofa to do other things. This is when Ikea takes the opportunity to do some advertising. Prices appear on chosen items who now stands out well when the family is gone. Except for the family dog who doesn't have a clue.

This professional campaign titled 'BAD AD Ad' was published in Sweden in April, 2018. It was created for the brand: IKEA, by ad agency: Åkestam Holst. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Magnus Jacobsson
Art Director: Jesper Holst
Copywriter: Mark Ardelius
Director: Martin Werner / Bacon Cph

Under Armour
Save the Children


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