UNESCO Polycam

Backup Ukraine

Agency: Virtue


Winner of a 2023 Clio Grand Award for Product innovation
Winner of a 2023 Clio Gold Award for Real Time Response
Winner of a 2023 Clio Silver Award for New Realities
Winner of a 2023 Clio Silver Award for Product Service
Winner of a 2023 Clio Bronze Award for New Realities

This winning entry titled 'Backup Ukraine' was entered for Polycam x UNESCO by Virtue Worldwide, Copenhagen.

According to BLUE SHIELD (the “red cross for culture”), destroying a country’s cultural heritage is the fastest way to erase its national identity. And no matter how many sandbags and protective covers we wrap them in, Ukraine’s cultural heritage is at high risk of destruction.

So how do we make sure that they aren’t lost forever? By making a digital backup in the cloud — where no bombs can reach. For the first time in history, UNESCO gave every citizen the power to create high-definition 3D models — and all they needed was their phones.

Using smartphone’s built-in camera and GPS data to let everyone in Ukraine capture any place or monument in a matter of MINUTES. We saved the data as blueprints in a cloud-based 3D archive to be preserved forever. So if they’re ever destroyed, Ukraine's cultural treasures can be rebuilt down to the last detail.

With +50.000 downloads and +35.000 captures in Ukraine,
Ukrainian citizens have backed up considerably more sculptures than even the world's biggest museums and art collections.

Backup Ukraine secured 800+ articles and news reports in Ukrainian and international press.

6 NGOs pledged their support. 7 international firms donated equipment, funding and assistance to volunteers the ground — even 3D printing replicas of threatened statues to prepare for the worst.

And Unesco’s National Commissioner even went on public broadcast urging neighbouring countries to start scanning their heritage — before it’s too late.

This professional campaign titled 'Backup Ukraine' was published in Denmark in May, 2023. It was created for the brands: Polycam and UNESCO, by ad agency: Virtue. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted 5 months ago.


Production Company Vice Studio, New York
Advertiser Brand Polycam 3D, San Francisco
Advertising Agency Virtue, Copenhagen
Entrant Company Virtue Worldwide, Copenhagen
Not for Profit Unesco, Copenhagen
Not for Profit Blue Shield, Copenhagen
President Chris Garbutt / Virtue
Executive Creative Director Morten Grubak / Virtue
Creative Director Tao Legene Thomsen / Virtue
Head of Innovation Iain S Thomas / Virtue
Head of Art Martin Magner / Virtue
Art Director Christine Smith / Virtue
Creative Director Martin Furze / No Sleep
Art Director Francois Pablo Andrivet / Virtue
Public Relations Director Florence Gartland / Virtue
Executive Producer Heidi Baltzer Ginsborg / Virtue
Executive Producer Nicola Applegate / Virtue
Sound Designer Nis Nørgaard / Thirtysoundsgood
Art Director henrik Nielsen / Virtue


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