Who says going back to school can't be all fun and games? At Toy World, we believe every lesson is an opportunity for a new adventure. We’ve stocked up on everything your little ones need to transform study time into playtime. From creative supplies that spark the imagination to tools that make learning feel like a win, we’ve got it all. Visit your nearest Toy World branch today and let’s make this school year the most colorful one yet!
Description
The campaign moves away from the traditional, often stressful "Back to School" narrative. Instead, it frames the start of the academic year as an extension of play. By showcasing school equipment (backpacks, stationery) alongside educational toys, interactive games, and LEGO, the campaign tells a story: Learning isn't a chore—it’s the greatest game of all.
This professional campaign titled 'Learning isn't a chore; it’s the greatest game of all!' was published in Egypt in September, 2025. It was created for the brand: Toy World, by ad agency: WundrX. This Content, Design, and Digital media campaign is related to the Retail Services industry and contains 7 media assets. It was submitted 6 days ago by CEO: Karim Yehia of WundrX.
Credits
Advertising Agency: WundrX, Cairo, Egypt
Designers: Hager Rizk, Mohaned Tarek
Art Director: Ashrkat Emad
Copywriter: Salma Abbas
