Virgin Media has today called out BT’s dubious, unsubstantiated advertising with a cheeky and provocative stunt that highlights the strength of Virgin Media’s network and its continued speed superiority over the UK’s telecoms incumbent. BT’s billboards, which are currently deployed in Bristol, claim that residents in the area shouldn’t “settle for Virgin” and instead opt for services provided by the century-old company which started life as a telegraph operator. Virgin Media’s billboard helps to separate B*** ***T from reality given its ultrafast network passes more premises with faster speeds in the city and surrounding areas.
This professional campaign titled 'B******T' was published in United Kingdom in January, 2020. It was created for the brand: Virgin Media, by ad agency: Rapp. This Outdoor medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 3 years ago.
Advertising Agency: RAPP UK
Chief Creative Office: Al Mackie
Creative Director: Adam Rolfe
Creative Director: Sid Gordon
Copywriter: Lucy Green
Art Director: Ryan Timms
Art Director: Kinga Wawrzyniak
Copywriter: Sam Milburn
Social Media Manager: Mark Russell
Senior Producer: Chiara Trecchi
Head of Content: Joe Hoppard
Business Director: Kat Bain
Senior Account Director: Jamie Marks
Creative Director Design: Hiten Bhatt