Description
The campaign designed to highlight Careem’s new cost-saving feature. With a blend of creativity and smart storytelling, the campaign showcases how users can enjoy seamless rides at more affordable prices.
From conceptualization to production, the journey of “Awfar” reflects the perfect synergy between innovation and practicality, delivering a message that resonates with everyone seeking convenience and value.
This professional campaign titled '“Awfar” ride in Baghdad' was published in Iraq in January, 2025. It was created for the brand: Careem, by ad agency: Sketch. This 360° medium campaign is related to the Delivery Services industry and contains 1 media asset. It was submitted 20 days ago.
Credits
Director: Abbas Albadri
DOP: Ali Jassim
Production Designer: Ahmed Bassim
Director Assistant: Mohammed Salam
Production Manager: Ammar Turky
Acting: K3ke
Agency Team
Art director: Hassaan Alalosy
Copywriter: Ali Saeed
Photographer: Hussein Albadri
Graphic designer: Abbas Raaad
Motion graphic designer: Abdulrahman Hadi
Project coordinator : Saif Mohanad