Avoid the Unexpected

Agency: LCT


It happens. You come upon a slow or stopped vehicle in your path. And you need to take evasive action. That’s when available Evasive Steering Assist comes into play. It can help you maneuver around the vehicle by providing additional steering support when the effort you’re applying is not sufficient.

This professional campaign titled 'Avoid the Unexpected' was published in Brazil in September, 2019. It was created for the brand: Ford, by ad agency: LCT. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 4 years ago by Creative director: Ricardo Tramontini of LCT.


Advertising Agency: LCT, Curitiba, Brazil
Copywriter: Junior Cardoso
Art Director: Ricardo Tramontini
Creative Director: Ricardo Tramontini


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