Avoid The Catastrophe

Agency: Joefish

Avoid the catastrophe - Titanic & Iceberg

Avoid the catastrophe - Cat & Bird

Avoid the catastrophe - Shark & Swimmer


Amidst the coronavirus crisis, hand sanitizers have become human being’s best friends. Never have we imagined 2020 being the year of touchless human interactions. People’s habits changed, and this change is here to stay for a while.

Our hands are the biggest viruses and germs carriers, and contamination can occur very easily if we don’t take the right hygienic measures to keep them clean.

Through this campaign, we’re shedding the light on the gravity of cross contamination through a bold yet soft visual approach, focusing on the inevitable human touch. Until our hands meet again freely, sanitize!

This professional campaign titled 'Avoid The Catastrophe' was published in Lebanon in December, 2020. It was created for the brand: Purell, by ad agency: Joefish. This Digital, OOH Outdoor, and Print media campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted about 1 year ago by Founder / CCO: Rami Traboulsi of Joefish.


Advertising Agency: Joefish, Beirut, Lebanon
CCO: Rami Traboulsi
Creative Director: Maya Toutoungi

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