ADVERTISING

Renault

AutoRAI RFID Facebook Connection

Agency: Blogmij

Description

Sharing your offline experience directly with your online friends. Renault made it possible. By bringing the world of Facebook into the real world of the AutoRAI 2011. For the Amsterdam Motorshow we've created an innovative and real-time social sharing experience. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card. We placed specially made Facebook pillars in front of the Renault cars. By holding their pass in front of these pillars, a connection was made to their profile and the car was being "shared" on their wall. This way their offline car experience had been shared with their online friends. At the Renault stand, car fans got a free card. With this pass, visitors were able to login to their Facebook profile. Since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Ready to LIKE one of the Renault cars at the AutoRAI.
Simple, innovative and fun. Do you LIKE us? We LIKE you!www.facebook.nl/RenaultNederland

This professional campaign titled 'AutoRAI RFID Facebook Connection' was published in Netherlands in March, 2011. It was created for the brand: Renault, by ad agency: Blogmij. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 13 years ago.

Credits

Advertising Agency: Blogmij, Amsterdam, Netherlands
Creatives: Robert Withagen, Niels Verhoeven

ADVERTISING

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