A new campaign for the Road Safety in order to promote a strict respect of rules for all users of the road. 9 out of ten accidents are the results of traffic law infringement and most of these the result of a small rule infringement.
The films based on the concept “Just” – “You are driving just a bit to fast”, ”You have just read a text”, “You have just forgotten to indicate you were turning” – remind that we are all prone to sometimes, infringing “just” a bit the rules but that the consequences can be tragic.

This professional campaign titled 'Automobile' was published on October 01, 2007. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 16 years ago.


Advertising Agency: Lowe Stratéus, France



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