Henkel Authentic Beauty Concept

Authentic Beat Concept By DJ. Peggy Gou



Authentic Beauty Concept, the professional hair care brand, had to strengthen its brand values by taking advantage of the arrival of its global ambassador and DJ Peggy Gou at the renowned music festival 'La Solar'. And what better way to do it than through the WAVES?

So for this, we created a series of graphic pieces that show the visual relationship between musical waves and hair waves.

This professional campaign titled 'Authentic Beat Concept By DJ. Peggy Gou' was published in Colombia in February, 2024. It was created for the brands: Authentic Beauty Concept and Henkel, by ad agency: PANGEA DIGITAL MARKETING. This Design, OOH Outdoor, and Print media campaign is related to the Beauty, Fashion, and Health industries and contains 3 media assets. It was submitted about 2 months ago.


Executive Creative Director: Miguel Angel Grillo
Creative Director: Felipe Alvarez
Copywriter: Fabian Bohorquez
Art Director: Angie Cruz / Felipe Alvarez
3D: Xavier Batista
Agency: Pangea Digital Marketing
Client: Authentic Beauty Concept

Deep Eddy Vodka


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