ADVERTISING

CG Insurance

Aunt Angie

Agency: Chemistry

Description

New Product Awareness campaign introducing the first brand character in the Caribbean space, “Aunt Angie.” This “cool aunt” shows how her stories may be complicated, but with CG, the cover isn’t. Her crazy scenarios in the integrated campaign show her hang-gliding with goats before ending up in the hospital after crashing, monkeys stealing her car to rob a bank and even, her car being hit by a fisherman! This is, of course, told to her nieces and nephews when much more “normal” occurrences happen to them including a needed claims payment, a boyfriend’s ex-girlfriend vandalizing a car and a new car replacement. Aunt Angie’s covered, so now she is helping to cover others as the new spokesperson.

The execution of this campaign came together from an all-Black women led production team at Chemistry, Test Tube Productions. Throughout the process, it was extremely important for the Chemistry team to tap into a cultural narrative that resonates with the consumers across the 21 countries and jurisdictions in the Caribbean and beyond.

“Our Test Tube Productions team truly worked overtime to bring this campaign to life,” says Renee Royal, VP, Head of Production at Chemistry and Test Tube Productions. “We shot the majority of these spots on a virtual wall in Miami which gave us endless opportunities to dive into Angie’s world. Without that piece of technology, we would be hard-pressed to do some of the amazing action you see in the campaign. Angie is hang-gliding with goats, boxing with a kangaroo in Australia and so much more. This campaign is the epitome of what can be done when smart creative is combined with out of the box production thinking.”

With Aunt Angie being the first brand character in the Caribbean, an ample amount of thought and research went into not only the creative concept, but also the consumer insight which happened through an island life study.

This integrated campaign launched today in the 21 countries and jurisdictions in the Caribbean and beyond and runs on TV, social, radio, print, and out of home. Credits are attached below.

This professional campaign titled 'Aunt Angie' was published in United States in March, 2023. It was created for the brand: CG Insurance, by ad agency: Chemistry. This Film medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted over 1 year ago.

Credits

Chemistry: Agency
Chris Breen, Partner & Chief Creative Officer
Will Benham, VP, Executive Creative Director
Mike Groenewald, Executive Creative Director
Lily Stockton, Senior Copywriter
Cleo Bess, Senior Art Director
Stacey Edwards, Copywriter
Kenzie Storrier, Art Director
Alexa McGriff, Brand Strategy Director
Talley Hultgren, Chief Insights Officer
Coni Salinas, Senior Brand Strategist
Alyssa Hill, Associate Strategist
Ashley Friedrich Hampton, EVP, Client Partnerships
Amy Miller, Account Director
Payton Russell, Account Supervisor
Nia Nguyen, Account Manager
Lauren Interrante, Group Director Project Management
Larry Odom, Studio Director

Production Company: Test Tube Productions
Renee Royal, VP, Head of Production
Alexandria Fuller, Senior Agency Producer
Megan King, Senior Line Producer
Robbie Samuels, Director
Sherman Johnson, DP
Paul Boobyer, Editor
Hero Post, Flame/Color/Finishing
Acoustech/Gopal Swamy, Audio

Department of N...

ADVERTISING

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