Description
The result of a long-lasting collaboration with Ubisoft’s teams, DDB Paris revisits more than 2000 years of history to celebrate the iconic franchise’s anniversary.
Since the first chapter in 2007, Assassin’s Creed has become a blockbuster franchise who sold over 200 million games. Its symbols and lore have become part of our collective psyche.
The anniversary was a unique opportunity to celebrate the spirit of the franchise, pushing it a bit further to the status of pop culture essential. And to federate everyone, from the hardcore gamer to the one who only heard about a guy with a hood.
More than a celebration, the new film is part of a 360 strategy to support the brand’s vision and its long-term objectives.
The brand spot is built around the two fundamentals that define the series: an immersion into rich and accurate historical worlds; and the feeling of complete freedom it gives the player.
This professional campaign titled 'Assassin's Creed 15th Anniversary - Leap into History' was published in France in September, 2022. It was created for the brand: Ubisoft, by ad agencies: DDB Paris and Stink. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 2 years ago.
Credits
Client : UBISOFT
Client supervisors: Adam Novickas, Leslie Capillon, Etienne Allonier, Roxane Domalain, Florence Baccard, Louis Barraud
Ubi Music/Music supervisors: Bénédicte Ouimet, Simon Landry
Ubi Music/ Music Business Director: Wladimir Pandolfo
Agency: DDB Paris
Chief Creative Officer : Alexander Kalchev
Art Directors: Yassine Ouadah Tsabet, Nicolas Denis
Copywriter: Benoit Oulhen
Account Supervisors: Vincent Léorat, Mathieu Bliguet, Arnaud Texereau
Head of Strategic Planning: Sébastien Genty
Strategic planner: Cédric Ledoux
Head of Production: Fabien Donnay
TV Producer: Quentin Moenne Loccoz
Post Producer: Toby Ridgway
Sound design: Cédric Boit, Clément Reynaud, Alexandre Vicart
PR Director: Anne-Marie Gibert
Production: Stink
Director: Felix Brady
Executive producer: Hélène Ségol
Producer: Katie Lambert
Production Manager: Martha McGuirk
DOP: Erik Henriksson
DOP agent: Lux artists
Post production supervision: Clémentine Tatin
Post production supervision: Shea Coleman
Production Designer: Juris Žukovskis
Wardrobe Stylist: Liene Dobraja
1st AD: Gundars Jakobsons
Stunt crew: Renaud Favero @ Campus Univers Cascades
Armourer: Zane Sietniece
Executive Production: Nafta Films
Producer: Ilya Medovyy
Line producer: Deniss Bardašov
Post Production Studios: Platige & UPP
Platige
Hanna Drewek: Producer
Krystyna Bisaga: Producer
Paweł Orzechowski: Post supervisor
VFX Supervisor: Bartosz Maciej
UPP
Producer: Štěpán Kříž
Producer: Jiří Linhart
Project coordinator: Jan Staněk
Editing: TRIM
Editor: Elise Butt
Grading: NUMBER 8
Producer: Charlie Morris
Colourist: Alex Gregory
Colourist assistant: Adam Mears
Matte Painting
Matte painter: Tsvetelin Krastev
