Description
Inspired by iconic 90’s Bollywood movie posters, this campaign reimagines the smartphone as the main hero larger than life, fearless, and unbeatable. Just like classic heroes who defeated villains with sheer strength and capability, the phone stands at the center, dominating the frame through its powerful features.
Each feature is treated as a heroic weapon camera, battery, durability, and resistance proving that the phone doesn’t need celebrity power to win. Its capabilities are strong enough to kill the competition on their own.
Bold visuals, dramatic typography, and nostalgic storytelling bring back the era where power made the hero not the name.
No stars. Just strength. The smartphone is the Asli Star.
This professional campaign titled 'Asli Star: The Smartphone as the 90’s Hero' was published in India in January, 2026. It was created for the brand: Flipkart, by ad agency: Sociowash. This Design and Print media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted about 8 hours ago.
Credits
Advertising Agency: Sociowash
Production Company: Sociowash, New Delhi
Designer: Deepak Kumar
ACD: Gaurav Gupta
Copywriter: Madhur Budhiraja
