Description
Google and AKQA, the frontier agency, have launched ‘Ask for More’, a new campaign for Amsterdam Dance Event (ADE) 2026, the world's leading electronic music conference and club festival. Created with Dutch DJ KI/KI, the campaign draws on the curiosity and spontaneity that make ADE special, showing how the latest Google Search and Pixel features can help fans get more out of the festival.
The multichannel campaign follows KI/KI and local ravers as they use Google Search AI Mode and Pixel Pro 120x Zoom to navigate the festival. The work explores how technology can remove everyday friction, helping people focus on the experiences, people and unexpected discoveries that make ADE unique.
The idea came from a simple tension: people go to festivals to lose themselves in the moment, yet often spend much of their time figuring out where to go, what to see and how to get there. In fact, according to Eventbrite(2026), 79% of 18–35-year-olds value spontaneity at events, yet 51% still need detailed logistics to attend. ‘Ask for More’ explores how technology can take care of some of those practicalities, giving people more time to enjoy the festival and everything they might discover along the way.
Bringing Google's latest technology to Dutch electronic music culture for Google Netherlands, the campaign includes a social-first anthem film, creator-led content and digital out-of-home placements across Amsterdam. The timing is particularly special for the Amsterdam-born artist, who later that week will make history as the first female Dutch DJ to headline and sell out the Ziggo Dome with a solo electronic show, across two consecutive shows.
“ADE has changed a lot over the past 30 years, and so has the way people discover and experience music. Google is already part of that journey, helping fans find what they love before, during and after the festival. With the latest Google Search features, we can make discovering something new even easier, while Google Pixel helps people capture and hold onto those special moments. Working with KI/KI, someone who's such a natural part of Amsterdam's electronic music scene, felt like a wonderful way to bring it all together,” said Amandine Brun, Head of Consumer Marketing, Northern Europe at Google
“The best technology isn't invisible – it makes a noticeable difference. And that's what Google helps enable. We wanted to show everyone looking for great music, a new favourite DJ, or an unplanned night, that it's never been easier to get more out of your night. It's not the reason you go to ADE, but it can be the reason you remember it”, said Tom Zaranko, Associate Creative Director, AKQA Amsterdam.
This professional campaign titled 'Ask for More' was published in The Netherlands in October, 2026. It was created for the brand: Google, by ad agency: AKQA Amsterdam. This Film and Integrated media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 6 media assets. It was submitted 15 minutes ago.
Credits
AKQA AMSTERDAM
Hannah Shevell, Managing Director
Evan Dunn, Executive Creative Director
Viet Hoang, Group Strategy Director
Gijs van de Wal, Design Director
Tom Zaranko, Associate Creative Director
Merel Vergburg, Associate Business Strategy Director
Luca Rojas, Senior Copywriter
Laurens Martens, Senior Art Director
Isabel Nicholds, Senior Strategist
Roberto Andreu, Senior Designer
Sylvia Van Elmpt, Senior Producer
Noah Tolloy, Senior Project Manager
Theo Marti, Designer
Hidde Maas, Motion Designer
Siobhon Joe, Senior Product Designer
Nicola Hodgson, Senior Account Director
Maanika Mathur, Client Services Intern
GOOGLE
Amandine Brun, Head of Consumer Marketing, Northern Europe
Ditte Vejgaard Juul Sørensen, Product Marketing Manager (Google Search)
Tom Marchal, Product Marketing Manager (Google Pixel)
ARTILLERY (Film Production)
Milan van Dril, Director / @milanvandril
Luc Hueber, Executive Producer / @luchueber
Minou Hiemstra, Producer / @minouhiemstra
Lucas Valk, Production Manager / @lucsvlk
Guess Sumter, Production Assistant / @guessbeats
Tatum Verputten, Production Assistant / @tatumverputten
Jesse van Broekhoven, Production Assistant / @jessevanbroekhoven
Anouk Zeeven, Production Assistant / @anoukzeeven
Jazz Holiday, 1st AD / @jvzz
Bart Hoveijn, DOP / @barthoveijn
Krijn Wintjes, Focus Puller / @krijnwintjes
Pieter Both, 2nd AC/VTR / @bothworks
Sam Broekman, Gaffer / @sam.broekman
Mees Blaak, Bestboy / @meesblaak
Dmitri Holland, Light Assistant
Sarah Cloe, Make-up / @makeupbysarahcloe
Roos Tadema, Make-up Assistant / @roostadema
Tirino Yspol, Styling / @tirinoyspol
Armani Henry, Styling Assistant / @sb
Kino Haverkorn, Production Designer / @kino_haverkorn
Nina van Haren, Art Director / @ninavharen
Stefan Leur, Location Manager / @stefanleur
Gilleam Trapenberg, Photographer / @gilleamtrapenberg
Gwendolyn Keasberry, First Assistant / @gwendolynkeasberry
Tom Bennink, Digi OP / @tombennink
Amber Hooijmans, Editor / @amberhooijmans
David Coehorst, Sound Design / @davidcoehorst1000
Roman Strijbos, Grading / @hetkleurlokaal
The Compound, Post Production Company / @thecompound.postproduction
Nanja Theus, Catering / @nanjascatering
Gem Faces, Casting Director / @gem.faces
Grace Locations, Location Agency / @gracelocations
The Rentals Group, Camera & Light Rental
CAST
Jan Konink / @jankonink
Julia Kubuszewska / @juliakubuszewska
Alson Lum / @njhyjjj
Daniel van Vugt / @danielvvugt
Ebony Netserab
316 (Event Production)
316 Agency, Event Scenography
Rik laging, Creative Director, 316
Willem Feltzer, Artistic Director, 316
Luc Hueber, Executive Producer, 316
Thomas Sap, Lead light & VJ
Bram Schlangen, Metal Construction and Design
Addit Audio, Sound System
Iris Hartog, Event Producer
Dutch Deco Factory, Custom Benches
AV Supplier, Lighting & LED Screens
Ewald Koekkoek, Lead Technician
FCS Advertising, Stickers
KI/KI'S TEAM & GOODLIFE MANAGEMENT
KI/KI, DJ Talent & Artistic Partner
Sarah Aitchison, Music Manager @ Goodlife Management
Rakeem Russell, Creative Director @ KI/KI
Ellie Shaw, Co-founder @ Goodlife Management
Oliver Sasse, Co-founder @ Goodlife Management
Jamie Blackie, Vice President, Brand Partnerships
Adelaide Darko-Obiri, Assistant, Brand Partnerships
Max Holmstrand, Junior A&R Coordinator
