Full Documentary
Description
Blood has always been part of art. But one kind of blood is never portrayed or displayed.
Kotex restores “Art’s Missing Period,” by bringing creative works previously deemed “too sensitive to view” to the public. The brand is standing up against the stigma that perpetuates censorship around periods by putting it on display in this new campaign, created in partnership with DAVID London and Ogilvy Singapore.
For centuries, when art has featured blood, it has often been displayed in acts of violence, and it is never too sensitive for viewing. Blood has flowed freely across canvases, been carved into sculptures, and immortalized in masterpieces. All types of bloodshed are featured. Except one: period blood.
Kotex recognizes periods do not hold us back, but hiding them does. “Art’s Missing Period” sets out to rewrite that history by spotlighting art from around the world, including works dating back as far as 35,000 BCE and more contemporary pieces rejected by galleries and removed from public view.
“Visibility shapes culture, and we set out to change both,” said Genevieve Gransden, Executive Creative Director at DAVID London. “This is not just a campaign. It is a restoration of voices, narrative and art that deserves to be seen,” added Selma Ahmed, Executive Creative Director at DAVID London.
The campaign extends into a broad, cultural rollout, including:
A short documentary by Emmy award-winning filmmaker, Kathryn Everett, narrated by award-winning journalist and producer, Noor Tagouri, which questions why society accepts blood depicting violence but not the blood of life and creation, and tells the stories of artists who have faced period stigma firsthand
Out of home mobile billboard and wild postings placed outside museums, including the Guggenheim, MET, Whitney Museum, MOMA and more, bringing the work directly to the doorstep of the art world and turning the streets into an unmissable gallery
QR codes on all out-of-home placements directing audiences to a virtual gallery that exhibits over 40 pieces of period-themed art and supports artists, galleries and exhibitions that host these works – on display for one year beginning April 6, 2026 at virtualgallery.com/kotexartsmissingperiod
This professional campaign titled 'Art’s Missing Period' was published in United Kingdom in April, 2026. It was created for the brand: Kotex, by ad agencies: DAVID London and Ogilvy Singapore. This Film, Integrated, and OOH Outdoor media campaign is related to the Health industry and contains 4 media assets. It was submitted 22 minutes ago.
Credits
AGENCY: DAVID London & Ogilvy Singapore
Global CCO & Partner: Pancho Cassis
CCO Ogilvy Singapore: Nicolas Courant
Global COO: Sylvia Panico
North America Managing Director: Carolina Vieira
North America Chief Creative Officer: Daniel Lobaton
Europe Managing Director & Madrid CGO: Ricardo Honegger
ECD London: Genevive Gransden, Selma Ahmed
ECD US: Lauren Varvara
ACD Ogilvy Singapore: Maggie Michella
Art Director: Camilo Jiménez (Sazky)
Global Chief Strategy Officer: Paula Vampre
Executive Strategy Director: Jeremy Davis
Group Strategy Director: James Mitchell
Executive Director PMO: Jeremy Gelade
Executive Business Lead/Head of Account: Mariana D’ Aprile
Account Director: Irene Leon
Account Supervisor: Carolina Villareal
Executive Producer: Katharine Cowell
Senior Business Affairs Manager: Keri Rommel
Global PR & Communications Director: Sandra Azedo
CLIENT: Kimberly-Clark
Global Creative & Design
Patricia Corsi: Chief Growth Officer
Luiz Sanches: Global Chief Creative & Design Officer
Denis Kakazu: Senior Director, Global Creative & Design
Gustavo Sarkis: Global Creative Lead
Katie Nikolaus: Director, Global Marketing and Partnerships
Jen Kasmarick: Director, Global Content and Production
Sarah Paulsen: Senior Director, Global Marketing
Leandro Crispin: Senior Design Leader, Global Design
KCNA Marketing
Katie Moran, President Adult & Feminine Care
Nicole Pawlukowsky, VP Marketing Feminine Care
Joanna Moy, Content & Connections Leader Feminine Care
Annie Griffin, Digital Activation Leader Feminine Care
WPP Production
Tania Sethi: Chief Production Officer, Americas
James Brook-Partridge: Head of Production
Katharine Cowell: Executive Producer
Keri Catanzano: Senior Business Affairs Manager
Tejaswita Desai: Business Affairs Manager
Stephen Bernstein: Global Head of Business Affairs
Mattia Capasso: Production assistant
Annika Gustavsson: Executive Post Producer
Simon Hargood, Ben Mullins: Additional Editor
Huw Caddy: Online Editor
Chris Barralet: VFX artist
Steve Wasas, Tom Brady: Motion Graphics Supervisor
Edwin Metternich: Colourist
Jason Martine: Lead CG Artist
Andrew Gould: CG Supervisor
Mark Beardall, Ksenia Usenko: Online/ VFX
PRODUCTION COMPANY: Object & Animal Production
Kathryn Everett: Director
Dom Thomas: Executive Producer
Serafima Kutsenko: Producer
Will Atherton: Director of Photography
Brydie O'Connor: Archival Producer
Elisabetta Garletti: Contributor Researcher
Harriet Loffler: Contributor Research Consultant
Jessie Findlay: Script Writer
Collin Kriner: Offline Editor
Pam Autuori: Composer
Jared Oliff-Lieberman, Jamie Winslow, John Robert Horville, Bryan Mitchell, Joe Dimanche, Tim Colao, Toby Norman: Production
Sound Mixer (US unit): Eric Ledet, Joe Maggi, Tamás Jeszenszky
Mia Goff, Sophie Ono, Gaayatri Dhawan: HMU Artist
Bohdan Rohulskyi: B-Roll Camera Operator
Matt Hampton: Minibus Driver
Laura Hegarty, Lauren Skillen: Head of Production
Garytt Poirier, Michelle Kinsler: Finance & Operations
Grace Kahaki Munthali: Managing Partner
Philippe Bresson: Creative Director / Producer
750 mph - Sound
Ella Venvell: Producer Sound studio 750mph
Giselle Hall: Sound Engineer 750mph
Contributors
Noor Tagouri: Journalist
Farah Ahamed: Writer
Poulomi Basu: Artist
Akira Crosby: Artist
Dr Camilla Power: Anthropologist, UCL
Dr Alana Harris: Professor of Gender and Modern Religious History
Stephanie Bickford-Smith: designer
