Description
THE IDEA
Printing frames on napkins and placing them in coffee shops around the city. The drips and stains will mirror MOMA's Abstract Expressionism paintings in an interactive, shareable way.
HOW IT WORKS
These napkins will become blank canvasses for people to interact with and create their own Abstract Expressionist "paintings." A playful tagline evokes art critique's clichés and invites people to check out MOMA's comprehensive collection to help them get inspired. The results can be shared on Instagram using a hashtag, reaching a bigger audience through the social network.
This student campaign titled 'Art Napkin' was published in United States in October, 2013. It was created for the brand: MoMa, by ad school: Miami Ad School. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 11 years ago.
Credits
Advertising Agency: Miami Ad School, San Francisco, USA
Art Director: Tomás Azoubel Lima
Copywriter: Letícia Rodrigues de Abreu
