Description
Poverty and inequality in Bolivia is not a government priority. For this reason, year after year Techo Bolivia makes a collection to raise funds and go to the aid of the most vulnerable families living in settlements.
To communicate the collection for September 2022, we base ourselves on a reality: people who come to live in settlements become "architects", because they are the ones who must build a place to live.
A truth that hurts us, but at the same time motivates us to continue fighting so that everyone has a decent place to live.
This professional campaign titled 'Architects ' was published in Bolivia in August, 2022. It was created for the brands: TECHO and Techo Bolivia, by ad agency: Humano. This Digital and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 2 years ago.
Credits
Advertising Agency: Humano, Bolivia
Chief Creative Officer/Partner: Ferju Cuevas
Creative Director/Partner: Rodsel Ticona
Art Director: Uber Gutiérrez
Copywriter: Ferju Cuevas
Photographer: Techo Bolivia
Account Executive: Cecilia Delgadillo
Client: Yamil Viscarra
Studio CGI/Retouch: GonzalezPro Studio
#TeamHumano
