Big Bob

Around the Peanut World

Agency: McCann Almaty


With Big Bob peanuts, you can taste different countries and practically visit them. We invite everyone to take a trip to the «Peanut World» and enjoy each of the countries.

We were inspired by the popular TikTok\YouTube «doodles» trend and showed a whole world of peanuts and its “citizens” in different situations.

This professional campaign titled 'Around the Peanut World' was published in Kazakhstan in November, 2022. It was created for the brand: Big Bob, by ad agency: McCann Almaty. This Digital and Film media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Snack Distribution Company
Advertising Agency: McCann Almaty
General Manger: Vitalyi Slieptsov
Creative Director: Victor Pahovski
Creative Group Head: Sergey Remele
Copywriter: Adelya Yermakova
Account Director: Kamila Tassymbekova
Account Manager: Aigul Kassenova
Production Company: Chilly Production
Producer: Meruyert Tanzharikova
Director: Kostia Sobol
DOP: Baimoldin Sardar
Production designer: Nazira Baibekova


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