In Argentina Comic Con 7th edition, 20th Century Fox along with their agency 5SEIS presented 4 dynamic and interactive spaces for the fans.
In “Kingsman: The Golden Circle” we recruit secret agents testing shoot accuracy with two very special weapons; an umbrella and a suitcase. 1,500 agents were shortlisted and took their Kingsman badge.
“War for the Planet of the Apes” presented a space that simulated the forest, in which the participants took photos next to the apes of the film. Lots of photos and lots of fun.
“Condorito: the movie”, allowed to challenge the character with a soccer skill game through Augmented Reality. More than 800 participants took a picture.
“Alien: Covenant” showed “In Utero”, a Virtual Reality experience and the exclusive presence of Facehugger, present in more than 1000 photographs.
More than 80,000 people had contact with the interactive stand.
This professional campaign titled 'Argentina Comic Con' was published in Argentina in May, 2017. It was created for the brand: 20th Century Fox, by ad agency: 5SEIS. This Experiential medium campaign is related to the Movies and Public Interest, NGO industries and contains 8 media assets. It was submitted over 5 years ago.
Advertising Agency: 5SEIS
Creative Directors: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra