The campaign revolves around a young man named Mads and his battle against the peer pressure from his friends. However to show the absurdity of how Danish youth often pressure each other into consuming more alcohol and tackle how normalised this kind of behaviour has become, we have replaced all alcohol in the scenes with red sausages. We follow Mads through a range of different drinking (sausage) situations and the continuous pressure from his friends to consume more and more sausages. When Mads has finally had it with the pressure and takes a stand against his friends, he fails miserably as the peer pressure overwhelms him. The call to action in the end says: “Are you pushing the sausage?". Urging young people to stop peer pressuring each other into drinking more alcohol.
This professional campaign titled 'Are you pushing the sausage?' was published in Denmark in September, 2019. It was created for the brands: The Danish Cancer Society and TrygFonden, by ad agency: Robert/Boisen & Like-minded. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 4 years ago by Art Director: Niklas of Robert Boisen & Likeminded.
Advertising Agency: Robert/Boisen & Like-Minded, Copenhagen, Denmark
Creative Director: René Sohn Kammersgaard
Creative Leads: Niklas Hultquist, Frederik Voetmann
Creatives: Theis Kildetoft, Philip Bock
Producer: Christina Bostofte Erritzøe