Description
Pizza Hut launched a new pasta range. But an American fast-food brand that doesn’t even exist in Italy isn’t exactly the most credible voice on pasta. So we went after approval from the ultimate experts: Italians.
The problem? Our pasta doesn’t follow tradition. Traditional Italians would never approve it. But we used them anyway.
This professional campaign titled 'Approved by Italians' was published in United Arab Emirates in January, 2026. It was created for the brand: Pizza Hut, by ad agency: Publicis Middle East. This OOH Outdoor and Print media campaign is related to the Food and Retail Services industries and contains 6 media assets. It was submitted 22 minutes ago.
Credits
Advertising Agency: Publicis Middle East, Dubai, UAE
Executive Creative Director: Aunindo Sen
Creative Director: Augusto Correia
Associate Creative Director - Aliza Siddiqi
Art Director: Andre Sakai
Art Director: Jorge Yoshida
Art Director: Hussein Mostafa
Copywriter: Nicolas Richard
Copywriter: Hani Mohammed
Photographer: Thiago Neves
Motion Designer: Gregorio Szalontai
Strategy Director: Yasmin Shehab
Senior Account Manager: Kareem El Hajj
Account Manager: Elissa Bou Jaoudeh
Business Director: Caroline Hebert
Executive Account Manager: Malak Hozayen
Account Manager: Fayy Khoudeir
Head of Production: Shereen Mostafa
Producer: Upasana Kumar
Producer: Daniel Seif
Production House: Mellow
Director: William9
Head of Marketing: Fausto Pellanti
Marketing Manager: Ahmad Hassan
