Description
Severance S2 became Apple TV’s most streamed show ever. But how did we get there?
For the launch of the highly anticipated Season 2, Jellyfish partnered with Apple TV+ to concept and craft high-performing, engagement-generating content across all social channels; before, during, and after the release of the show.
Our creative north star throughout? Make Severance feel relatable by bringing its severed world into our own – on a global scale.
Our campaign took root on social, where we crafted Lumon-inspired workplace memes, served iconic IYKYK moments from the series, and created lore-driven creator content to recapture the attention of existing fans and draw in new audiences.
With audiences primed, “The Cube” pop-up at Grand Central Station disrupted the commute and shook peoples worlds, whether they were there in person or not. Word spread via a social frenzy and widespread press coverage. But that’s where our work just got started. For months, as the brand’s social agency of record, we continued to serve up countless pieces of severed content. And before long, Severance became an undeniable cultural movement.
This professional campaign titled 'Apple’s Severance S2 Integrated Campaign' was published in United States in January, 2025. It was created for the brand: Apple TV+, by ad agency: Jellyfish Global. This Content, Film, and Integrated media campaign is related to the TV and Streaming Promos industry and contains 2 media assets. It was submitted 27 days ago.
Credits
Client: AppleTV+
Creative team:
Global ECD - Jo Wallace
VP, Creative - Michael Walsh Kirwan
Group Creative Director - Gabe Koplowitz
Creative Director - Kate Cliffen
Content Director - Aaron Locke
Senior Content Manager - Marie Bardi-Salinas
Senior Content Manager - Victoria Pearlman
Senior Content Manager - Brianna McDonnell
Senior Content Manager - Zach Silberberg
Senior Content Manager - Jennifer Lynn
Senior Content Manager - Ried Pope
Design Director - Shruti Ashok
Senior Video Editor & Motion Designer - Maison Priest
Senior Video Editor & Motion Designer -Jason Jobe
Senior Video Editor & Motion Designer -Daniel Sanchez
Senior Video Editor & Motion Designer -Mario Ramirez
Account Lead, Integrated Producers, Community Managers:
VP, Client Management - Ashley Wrye
Integrated Producer Director - Sam Amatuzzo,
Senior Integrated Producer - Kelly Stock
Integrated Producer - Apshara Winn
Senior Post Producer - Lakshmy Garza
Senior Community Manager - Leanne Park
Community Manager - Isla Driver
Community Manager - Karishma Daibee
Community Manager - Maria Muscatello
Strategy:
VP, Brand Strategy - Natalie Hapgood
Content Strategy Director - Charlie Dixon
Senior Content Strategist - Sheva Ahmadi
Sr. Leadership:
Chief Solutions Officer, Creative & Experience - Natalie Winford
Global Executive Creative Director - Jo Wallace
EVP, Creative & Experience - Cayal Mathura
VP, Content - Noelle Chehab
Agency Partners: Benarroch Productions, Kamp Grizzly, Omelete Company, OMD, Redhouse, Kill 2 Birds, LA - Lindeman & Associates, Ralph.
