Anything for the Official Beer of the NFL

Football is back, and Bud Light is diving headfirst into the action with a new campaign that showcases the hilarious ways fans do anything for the clean, crisp taste of Bud Light. Starring long-time brand partner and Pro Football Hall of Famer Peyton Manning, the Official Beer Sponsor of the NFL is debuting a new commercial, ‘Parachute’, that takes fan devotion to new heights, literally. Bud Light is also helping 21+ fans take their fandom to another level with the return of its limited-edition NFL team cans featuring team logos and colors across 27 sponsored teams across the league. This year’s team cans grant access to special online content, epic at-home tailgates, gear, and prizes all season long.

“As the Official Beer Sponsor of the NFL for nearly three decades, Bud Light has a deep history of going to great lengths to give NFL fans epic experiences. In return, we’ve had a front row seat to the great lengths fans go to support their team and do anything to enjoy a cold Bud Light on gameday,” said Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch. “This season’s campaign is all about celebrating the passion fans bring day in and day out during the NFL season. With a new spot featuring our longtime partner Peyton Manning, the return of our fan-favorite NFL team cans, and weekly at-home tailgate experiences for fans across the country, we’re raising a cold Bud Light to celebrate fans everywhere who make football season unforgettable.”

Bud Light’s new NFL campaign kicks off with “Parachute,” highlighting just how far fans will go – or free-fall – for a Bud Light. The spot depicts Peyton Manning epically skydiving into a football stadium as part of the NFL airman brigade. Aiming for the field, he calls a last-minute audible to change course towards what he thinks is an ice-cold Bud Light, but instead meets his fate when he learns it’s actually a very realistic stadium billboard. In a light-hearted salute to the great lengths fans (and football legends) will go for the clean, crisp taste Bud Light, Parachute is set to run in both :15 and :30 formats starting today and throughout the NFL season.

“This Bud Light campaign captures the go-all-out spirit that NFL fans bring to their team each season,” said Pro Football Hall of Famer and Bud Light partner Peyton Manning. “Whether you're going ‘jumping-out-of-a-plane’ big or more low-key and just enjoying a beer at home, Bud Light helps to celebrate the love we all have for the game.”

This marks Manning’s sixth campaign with Bud Light, most recently starring in Bud Light’s digital comedy sketch ‘Armchair Quarterback’ that debuted as part of the brand’s larger partnership with Netflix and Omaha Productions on Netflix’s “Quarterback” season 2.

BUD LIGHT DEBUTS 2025 LIMITED-EDITION NFL TEAM CANS

Bud Light is going the distance for fans once again as the brand brings back its fan-favorite NFL team cans for the 2025 season with a sleek new look that is sure to get 21+ fans everywhere pumped to rep their team this season whether they are watching at home, at the bar or in the stadium. This year’s team can lineup includes all 27 of Bud Light’s sponsored NFL teams, prominently showcasing team logos, full bleed official team colors, and jersey-inspired retro stripes wrapping the top and bottom of each can. Each can also includes a QR code giving fans access to content and exclusive experiences like VIP tailgates, game tickets, and one-of-a-kind merch drops.

GOING THE EXTRA YARD FOR FANS ALL SEASON LONG
For the first time, Bud Light is bringing the ultimate tailgate from the stadium lots to fans at home with its “Bring Home the Official Tailgate” program. Every week of the NFL regular season, 21+ fans can enter for the chance to win an at-home tailgate experience. The experience comes complete with epic game-day essentials including a Traeger grill and backyard TV delivered straight to their door. Fans will also have the chance to win NFL game tickets, team merchandise, and NFL Shop gift cards throughout the season.