Description
The content film, which recreates the City of Jericho and its characters, was directed by Nicolás Pérez Veiga, produced by Primo, in collaboration with Mirada, (Wednesday´s original post studio), and with Victor Dorobantu, the actor who plays "Thing" in Wednesday. The piece also features the classic song "La Llorona," sung by Chavela Vargas. Created by Isla México, in collaboration with Netflix.
The story takes place on a normal day in the city of Jericho, until suddenly the first Cheetos vending machine is installed there. And what starts out as excellent news for the town ends up being a true odyssey for our famous character: "Thing". Because let's be clear, the task of opening a Cheetos package is no easy feat if you only have one hand.
But as the campaign's name suggests, nothing is stronger than the desire to eat some Cheetos. In this case, leading "Thing” to resort to the most insane strategies.
Because who wouldn't do anything for some Cheetos?
"At PepsiCo, we are determined that our brands become benchmarks of innovation, connecting with what our consumers are passionate about. The collaboration between Cheetos and Wednesday is the perfect example of how an iconic snack can meet a global entertainment phenomenon to create unique experiences," commented Daniel Díaz, Marketing Director for PepsiCo Mexico.
With this new campaign, Cheetos, one of the pop culture icons, is committed to continuing to validate its credentials as a source of entertainment and fun for the youth.
This professional campaign titled 'ANYTHING FOR CHEETOS' was published in Mexico in October, 2025. It was created for the brands: Cheetos and Pepsico, by ad agency: Isla Ciudad de México.. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 2 months ago.
Credits
CREDITS
CHEETOS® CAMPAIGN
“ANYTHING FOR CHEETOS”
Client: PepsiCo.
Brand: Cheetos®.
Creative Agency: Isla Ciudad de México.
Chief Creative Officer: Ariel Serkin, Rodrigo Grau.
Chief Strategy Officer: Mariano Serkin.
Chief Operating Officer: Ignacio González.
Executive Creative Directors: Rodrigo Greco & Mariano Gamba.
Creative Director: Nicolás Trapanese & Santiago Estévez
Head of Production: Coqui Gimenez Uriburu.
Managing Director: Victoria Clucellas.
Head of Design: Alejandro Stea
Design Lead: Ignacio Abal.
Grouper PM Sr: Nicole de la Torre.
Grouper PM Sr: Karen Cortés.
Grouper PM: Rocío Sandoval.
Project Manager: Daniela Galindo.
Head of Media: Suyin Barrios & Aleida Torres.
Content Manager: Orlando Castro.
Head of Strategy: Itzel Elorza.
Digital Planner: Gustavo Gallardo.
PRODUCTION
Production Partner: Primo Content
Director: Nico Perez Veiga
Managing Director: Jaime Vidal
Executive Producer: Trinidad Fecchino
Executive Producer Coord: Cesar Sanchez
Line Producer: Pato López
Dop: Enzo Codaro
Production Designer: Pastora Orozco
Costume Designer : Lorena Ledezma
Make Up And Hair : Alicia Spears
Make Up And Prosthetics : Rie Gibson
Head On Set Supervisor : Jesse Kawzenuk
POST PRODUCTION
Post Production Coord in México : ELLASPOST / Daniela Balcazar
Post Production Coord in Argentina : Sebastian Lopez
Editor : Paula Baialardo y Carlos Rogelio Cepeda Ruiz
Color Grading : COMPANY3 / Kath Raisch
Music : PAPAMUSIC
Sound Design : Portaestudio.tv
VFX : MIRADA
Chief Creative Officer MIRADA : Mathew Miguel Cullen
EVP / Executive Producer MIRADA : Anna Joseph
Executive Producer MIRADA : Sean Barney
Head of Design and Post Production MIRADA : Eric Zapakin
Executive Creative Director MIRADA : Robin Resella
Senior Producer MIRADA: Amir Noorani
VFX / CG Supervisor MIRADA : Bryant Reif, John Cherniack
On-Set VFX Supervisor MIRADA : Thomas Boda
Editorial Support MIRADA : Darren Richmond
Brand Team:
Sr Marketing Director – Doritos, Cheetos & Flamin’ Hot (PepsiCo): Daniel Díaz
Marketing Group Manager – Cheetos, Chocotella & Innovation (PepsiCo): Cynthia Juárez
Marketing Brand Manager – Cheetos: Diego Cortés
Brand Analyst – Cheetos: Majo Millán
Brand Programs & Partnerships Grouper: Nadia Gómez
Brand Programs & Partnerships Manager: Humberto Hadad
Brand Programs & Partnerships Sr. Coordinator: Yessica Trejo
Brand Production Team: Salomón Levy, Melissa Hernández Vega, Missael Arias
