Answer The Call

Accenture Song is thrilled to announce the launch of its latest campaign for Harley-Davidson, titled “Answer The Call”. This marks the first fully shot campaign for Harley-Davidson, highlighting a renewed confidence and trust from the iconic brand.

As the campaign is rolled out mostly across Europe, including key markets such as the UK, Germany, France, Italy, and Spain, Accenture Song chose locations that allowed to shoot footage and imagery imbued with a European flavor.

Embracing the Spirit of Summer
Launching mid-summer, “Answer The Call” captures the essence of the prime riding season with long, inviting days perfect for exploring the open road. The campaign invites Harley-Davidson enthusiasts and potential riders alike to embrace the thrill of riding, whether it's upgrading to a new bike, enhancing their ride with new parts and accessories, or stepping into the brand with Harley's stylish summer apparel.

“Answer The Call” is a call to arms – a call to ride out into those long, golden sweet summer days “that stretch out like freeways” and celebrate their love of the open road, of companionship, and of the Harley-Davidson brand itself.

A Diverse and Authentic Narrative
The campaign's centerpiece is a two-minute film featuring four distinct riders, each on a different Harley-Davidson model, from the Sportster S to the Pan America. Filmed in Spain to evoke a European ambiance, the narrative underscores the diversity of Harley riders and the team behind the scenes, including key female creatives in senior roles. Texan voice actor JC Martin lends his voice to the campaign, adding the unmistakable Harley flavor.

A Versatile Toolkit for Global Markets
“Answer The Call” is designed with flexibility in mind, providing markets with a robust toolkit that spans film, digital, social, print, and point of sale.