ÚBLICO newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So we use Lisbon's plenty of damaged buildings and walls as media, replicating the "destroy-it-all" philosophy of the Angry Birds game.
This professional campaign titled 'Angry Outdoors' was published in Portugal in September, 2012. It was created for the brand: Público, by ad agency: TBWA. This Outdoor medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: TBWA, Lisboa, Portugal
Creative Director: Leandro Alvarez
Art Director: Tiago Mesquita
Copywriter: Nuno Leal
Photographers: Nuno Leal, Tiago Mesquita
Art production: Fernando Thily, Marzia Carré