With their outstanding play on the court this season, Kemba Walker, Jaylen Brown and Jayson Tatum belong among the stars at the 2020 All-Star Game. To promote their candidacy and encourage fans to vote, Sleek Machine took a decidedly interstellar approach complete with a dramatic mission control launch sequence highlighted by eye-popping plays from the season. Playing out across TV, digital, social, OOH and in arena, the campaign launched Christmas Day and will run through the end of All-Star voting on January 20.
This professional campaign titled 'Among the Stars' was published in United States in December, 2019. It was created for the brand: Boston Celtics, by ad agency: Sleek Machine. This Integrated medium campaign is related to the Sports industry and contains 6 media assets. It was submitted over 2 years ago by Creative Director: Michael Heid of Sleek Machine.
Advertising Agency: Sleek Machine, Boston, United States of America