The Mug Cake Dr. Oetker's easiness and the practicality are its greatest benefits, because it is the only dessert that gets ready in 1 minute and 10 seconds. To valorize that attribute, we developed a campaign based on graphic clocks, wich show comic situations and things that cannot be ready in this time frame.
This professional campaign titled 'American visa, New mustache, Grandpa's inventory' was published in Brazil in April, 2012. It was created for the brand: Dr. Oetker, by ad agency: Mood. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted over 10 years ago.
Advertising Agency: Agencia Mood, São Paulo, Brazil
Chief of Creative Officer: Aaron Sutton
Creative Director: Eugenio Tonelli
Art Director: Guilherme Jorgetti
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Danilo Tranquilli
Planner: Ana Letycia Rosalba
Art buyers: Rita Teófilo, Luiza Pagliarini