The Phillips Collection

America's First Modern Art Museum

Agency: January Third


We took over every ad at a single subway station in Washington, DC and turned the subway into a popup art gallery. And we focused on a surprising message: America's first modern art museum isn't on the National Mall, and it's not a Smithsonian. It's The Phillips Collection, just one metro stop away.

This professional campaign titled 'America's First Modern Art Museum' was published in United States in March, 2020. It was created for the brand: The Phillips Collection, by ad agency: January Third. This OOH Outdoor medium campaign is related to the Public Interest and Recreation, Leisure industries and contains 13 media assets. It was submitted over 4 years ago by Partner: Maggie Winters of This January.


Advertising Agency: January Third, Washington, United States of America


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.