America Needs Sober Drivers

School: Ball State University


Fourth of July is the deadliest week of the year for drunk driving in the United States. It is also a celebration of American culture-a culture in which drunk drivers are continually let off the hook for their actions.

Using classic Americana propaganda posters, these advertisements aim to reflect on the United State's dark history in regards to drunk driving, in hopes of inspiring a brighter future.

This student campaign titled 'America Needs Sober Drivers' was published in United States in March, 2023. It was created by ad school: Ball State University. This Design, Digital, and Outdoor media campaign is related to the Education and Public Interest, NGO industries and contains 2 media assets. It was submitted 5 months ago.


School: Ball State University
Designer: Olivia Smith
Instructor: Shantanu Suman


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