Always for the many, never for the few

The international campaign highlights the fact that Volkswagen has never been for the few, but always for the many. That is why Volkswagen is now offering better equipped, competitively priced and therefore even more attractive models – making it easier for everyone to get a one.

The respective Volkswagen models, their equipment levels and corresponding offers are country-specific. So it's no wonder that a wide range of agencies from the Omnicom Group are working hand in hand across countries and disciplines for the campaign.

"We are delighted that we were able to fulfil Volkswagen's special request so well thanks to direct access to the other Omnicom agencies." says Reinhard Patzschke, CEO of Grabarz & Partner.

The idea and concept for the Europe-wide campaign comes from Grabarz & Partner, Germany. A lot of assets have been developed, such as a TVC in various versions (30”/20”/15”), several online Videos incl. online-Pol-Videos, Carousel- and Bumper-Ads, statics for OOH and Print – all in all, more than 300 assets. Respective local DDB agencies are responsible for campaign coordination and campaign adaptation for more than 20 markets. CODE, merged with RAPP last year under the umbrella of DAS' OPMG, is responsible for all CGI regarding the action models themselves. The result is a high number of packshots and vehicle combinations to give the markets flexibility to show the vehicles they chose to include in their market-specific MarCom-Activities. In addition to that, ready to publish digital assets for markets in display, social, and web-ready formats were provided as well.

While markets like Ireland and Italy have already started to air the campaign beginning January, more than 20 markets such as UK, France, Germany, Netherlands and many more will follow during the next weeks.