Alpha: AI for Investors

Agency: Bindery

Bladestone :30

Bladestone Image

ZipDish :30

ZipDish Image


Investing platform for stocks, options, bonds, ETFs, and more, Public is launching its first ad campaign for Alpha, the company’s AI-powered research assistant that launched last June. Alpha dramatically reduces the time retail investors spend researching and tracking their investments, allowing them to ask any question about any stock, analyze assets in great detail, and get real-time investment context.

Created in partnership with NY-based content studio Bindery, the centerpiece of the campaign features two :30 TV spots, "Bladestone" and “ZipDish." The ads show how investors often navigate the world through a lens of potential investment opportunities in their everyday life. Every storefront, product label, or advertisement becomes more than just a part of the landscape – it becomes an almost gravitational pull – igniting questions about stock performance, potential, or risk.

The spots end with the voiceover, “Have a question about a stock? Just swipe down and ask” – which mirrors how simple the tool actually is. Viewers are directed to where they can sign up for Alpha and learn more about its features.

The ads, which include the :30s as well as two :15s, were shot in Ireland and directed by James Fitzgerald. The campaign will run nationally on linear TV as well as streaming on Peacock. There will also be organic and paid media across digital/social channels like Twitter, Instagram, Facebook, and YouTube.

Public’s media mix for TV focuses on three main areas: Options, HYCA, and now Alpha.

This professional campaign titled 'Alpha: AI for Investors' was published in United States in February, 2024. It was created for the brand: Public, by ad agency: Bindery. This Film medium campaign is related to the Finance industry and contains 4 media assets. It was submitted 4 months ago by Founder: Kristen Bryan of KBPR.


Agency/Production (Bindery):
Founder, Lead Creative: Greg Beauchamp
Executive Producer: Carter Collins
Producer: Laura Hockstad
Line Producer: John Sullivan
Director: James Fitzgerald
DP: Aiden Gault
Post Producer: Priscilla Colón
Editor: Chris Hilk
Colorist: Colin Travers
Sound Design: Jesse Springer

Client (Public):
VP Brand Marketing: Zach Dioneda
Copy Lead: Alexander Ford
Alpha Product Lead: Jake Trefethen
Alpha Development Lead: Thomas Brinck


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