KEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.
This professional campaign titled 'Allen the Peregrine' was published in United Kingdom in September, 2017. It was created for the brand: IKEA, by ad agency: Mother. This Ambient medium campaign is related to the House, Garden industry and contains 6 media assets. It was submitted about 6 years ago.
Advertising Agency: Mother, London, UK
Creative Directors: Ana Balarin, Hermeti Balarin
Art Directors / Copywriters: Anthony Montagne, Oli Rimoldi
Artist / Sculptor: Jason Heppenstall
Project Producer: Emma Hodson
Event Producers: Matt Myatt, Francesca Sharpes
Account Director: Matthew Taylor