ADVERTISING

IKEA

Allen the Peregrine

Agency: Mother

Description

KEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.

This professional campaign titled 'Allen the Peregrine' was published in United Kingdom in September, 2017. It was created for the brand: IKEA, by ad agency: Mother. This Ambient medium campaign is related to the House, Garden industry and contains 6 media assets. It was submitted almost 5 years ago.

Credits

Advertising Agency: Mother, London, UK
Creative Directors: Ana Balarin, Hermeti Balarin
Art Directors / Copywriters: Anthony Montagne, Oli Rimoldi
Artist / Sculptor: Jason Heppenstall
Project Producer: Emma Hodson
Event Producers: Matt Myatt, Francesca Sharpes
Account Director: Matthew Taylor

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.