Allen Key

Agency: BBH


IKEA wanted to put a positive spin on the terrifying topic of the Trump-Kim summit: Weapons of mass destruction. So what better way than with its iconic Allen key that joins together its entire inventory?

This professional campaign titled 'Allen Key' was published in Singapore in June, 2018. It was created for the brand: IKEA, by ad agency: BBH. This Print medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: BBH, Singapore
Creatives: Yashanti Yap, Luke Somasundram
Creative Directors: Mara Vidal, Gaston Soto
Executive Creative Director: Joakim Borgstrom
Head of Strategy: James Sowden
Account Director: Chloe Fair
Senior Account Executive: Shu Li Tan
Content Strategist: Heidi Lahtinen
Community Managers: Nurul Maideen, Irina Tan

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