This April Fools' Day, Tropicana has created a fake product inspired by one of the internet's fiercest debates: the best amount of pulp in orange juice. For some reason, people have strong opinions—and Tropicana has a juice for every preference. This got us thinking: if orange juice fans are already so divided between "no pulp," "some pulp," and "lots of pulp," what would happen if we added a fourth option? Enter "All Pulp." To introduce our pulpiest juice yet, we worked with our in-house studio, Yeti, to develop a short, satirical announcement post. The result? A video to establish the launch of All Pulp as a huge step forward for the brand—and for pulp lovers worldwide.
This professional campaign titled 'All Pulp' was published in United States in April, 2023. It was created for the brand: Tropicana, . This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 6 months ago.
Agency: MULLENLOWE U.S.
Executive Creative Directors: Tim Vaccarino and Dave Weist
SVP, Creative Lead, Social & Digital: Dustin Johnson
Associate Creative Director, Social Content: Anne Love Feild
Senior Content Designer: Jen McMahon
Senior Social Content Writer: Myles Badger
Social Content Designer: Isabelle Cookson
SVP, Social Strategy Lead, US: Meg Riley
Strategy Director, Social: Lindsay Graydon
Social Strategist: Baylor Tyrie
Community Manager: Emma Laudano
Senior Account Executive: Dottie Arsenault
Project Manager: Kadi Rufo
Agency Experience Lead: Paige Hoffman
Associate Director, Business Affairs: Delores Martin
Associate Business Affairs Manager: Mikayla Fitzpatrick
SVP, Executive Director, MLPR: Kelly Burke
VP, Account Director, MLPR: Colin Brown
Production Company: YETI Productions
Senior Content Producer: Abbey Phelps
Senior Editor/Shooter: Jake Stafford
SVP, Director of Editorial: Jessica Phearsome