Family First


Agency: Diamond View


Full-service, Emmy Award-winning creative video agency Diamond View and non-profit organization Family First support fathers in nurturing and guiding their families in the heartfelt video series that brings to life the content provided every day through its signature program All Pro Dad.

Directed by Jason Blanc, four ads share stories ranging from one father motivating and aiding his daughter in building a computer, to another navigating the complexities of connecting with his teenage son who struggles to explain his emotions, which heartwarming films accurately capture the challenging yet beautiful reality of fatherhood.

Notes Blanc, “As the concept centered around everyday family interactions, it was important that the audience connected with our characters, and so a lot of thought went into the art direction and design of each location. I focused on natural performances and relatable settings to authentically convey the emotional messages of each script. In the creative development phase, we decided to follow a similar structure with each script, this informed our approach to get the most out of each day.”

Adds Producer Victoria Pezzella, “Since there were four concepts to film, we had four consecutive days of shooting, which required four times the logistics to be sorted out during pre-production. What we had on our side was that our director’s vision was embraced by Family First, so we were more easily able to work with our location manager, talent agent, and production designer to help put the puzzle pieces together. These details being worked out in pre-production made for a smooth shoot over the four days with happy clients and four impactful videos as the result.”

Blanc specializes in telling profound brand stories that forge audience connections. His passion for the process and collaborative attitude has led to successful advertising campaigns with some of the world’s biggest brands, including Apple, Duke University Basketball, Orlando Health, Tampa Bay Buccaneers, and USF.

This professional campaign titled 'ALL PRO DAD' was published in United States in July, 2024. It was created for the brand: Family First, by ad agency: Diamond View. This Film medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 8 days ago.


Family First: Ashley Jones, Bobby Lewis, Buck Buchanan

Production Company: Diamond View
Director of Sports & Entertainment: Anthony Santa
Creative Director: Will Shanahan
Executive Producer: Susan Mulvey
Director: Jason Blanc
Producer: Victoria Pezzella
DP: Mateus Inke
1st AC: Alex Segovia
Editor: Cory Draper
Colorist: Alec Pieper
Gaffer: Kris Wagner, Tony Sorvala
Key Grip: Mac Arizmendi
Grip: Bryan Peterson
Production Asst.: Roger Sniffen
Sound Mixer: Julie Deichman
Art Dept. PA: Matt Walker
Set Decorator: Amy Malizia
H/MU: Jaeda Fennel
Location Manager: Carol Matlock


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