ADVERTISING

PlayStation God of War Ragnarök

All Parents Can Relate

Agency: MOCEAN

Description

Sony Interactive Entertainment is pleased to debut its latest star-studded spot devoted to God of War Ragnarök.

In Sony Interactive Entertainment’s “All Parents Can Relate” campaign, a Kratos-inspired Ben Stiller leads a group parent-child session with LeBron and Bronny James, John and Ella Travolta, and his own son Quin. We find ourselves in a fire-lit, God of War-themed study, where Ben Stiller listens attentively as LeBron James and John Travolta are trying to find common ground with their children. From Quin’s moping to Ella criticizing her dad’s actions in public to Bronny rather playing against his dad than with him, it’s challenging for parents to earn the respect of their kids, even if they are the God of War.

The God of War Ragnarök spot features the struggles all parents battle through to become better guardians. Whether they’re embarrassing their child by spilling salsa on their loin cloth or preparing them for a prophesied epic battle between Gods and heroes, we all have to slay our demons, just like Kratos and Atreus

This professional campaign titled 'All Parents Can Relate' was published in United States in November, 2022. It was created for the brands: God of War Ragnarök and PlayStation, by ad agency: MOCEAN. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Client: Sony Interactive Entertainment
Brand: PlayStation – God of War Ragnarök
Project/Campaign name: “All Parents Can Relate”
Official Title (YT): God of War Ragnarök - All Parents Can Relate | PS5 & PS4 Games
First Air Date: November 1, 2022
Senior Vice President, Head of Global Marketing: Eric Lempel
Senior Director, Marketing Partnerships, Activations & Events: Jill Erb
Director, Influencer Partnerships: Kosi Egbuta
Senior Brand Manager: Tala Rodriguez

Creative Agency: MOCEAN
Production Company: MOCEAN
Postproduction & Finishing: MOCEAN

Chief Creative Officer, Director: Greg Harrison
Chief Operating Officer, Executive Producer: Erica Coates
EVP Strategy, Concepting, Writer: Allan Gungormez
Associate Creative Director, Concepting: Clark Rogers
SVP Entertainment, Accounts: Alyson Fishbein
Account Director: Renee Szostak
Production Director: Spencer Jarrold
Producer: Hyeri Choi
Supervising Producer: Valerie Lopez
Production Coordinator: Amanda Cueva
Line Producer: Austin Sepulveda
Line Producer: James Heth
Creative Director, Editorial: Matt Delamater
Editor: Zachary Weinberg
Assistant Editor: Austin Cadman
Assistant Editor: Anthony Bonetti
Graphics: Grace Kim
Motion Graphics: Brian Strauss
Postproduction Supervisors: Ken Peltan, Douglas Salkin, Scott Angel, Brandon Halverson
Colorist /Conform Artist: Joseph Whiting
Colorist: James Knott
Conform Artist: Andrew Handrich
Audio Mixer: Brian Magill

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