All in for Finland

Agency: Avaus


Finland's Slot Machine Association RAY, established in 1938, is a casino and slot-machine monopoly in Finland. All profits (over 420M in 2016) from RAY games go to the well-being of Finns; to the elderly, disabled, homeless, health organizations, veterans of war and so on. Humbled by the country's political history for one, Finns still today struggle to see the beauty in many of their truly extraordinary ways. One of these being the unique casino-gaming system. To open up the nations eyes once again to this particularity, we tapped on a common Finnish personality trait; 'It takes a foreigner to admire (or challenge) a Finnish peculiarity for a Finn to be truly proud of it'. This is an introduction to a series of films comparing two Casino-system ('gambling') extremities; that of Finland's and United States'.

This professional campaign titled 'All in for Finland' was published in Finland in June, 2016. It was created for the brand: RAY, by ad agency: Avaus. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Avaus, Helsinki, Finland
Creative Director: Jyrki Poutanen
Concept designer / Art Director: Tuukka Paikkari
Concept designer / Copywriter: Tiina Kaakkunen
Junior copywriter: Joonas Kuisma
Graphic designers: Teppo Haste, Heini Ruuskanen
Motion designer: Maarit Pohjanpalo
Content manager: Mia Rusila
Project Director/Content Strategist: Mia Luostarinen
Account Manager: Anna Hakkarainen
Production Agency: Woodpecker Film
Director: Anssi Määttä
Producer: Hannu Kalliolahti
Producer: Anna Nuru
DoP: Juho Vesanen
Costume Designer: Kaisu Hölttä
Make-up: Mari Vaalasranta
Editor: Matti Vesanen
Color Grading & Post Production: Petri Falkenberg / GradeOne
Sound Design: Lassi Vierimaa / Silencio
Production Service Company: Silver State Productions
Production Agency: KoskiSyväri
Photography: Olli Häkkinen
Producer: Hanna Kaikula
Media Agency: Dagmar


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